![]() On Itch.io, developers can choose how much of a cut to give to the store, from 0% to 100%. ![]() The Epic Games Store offers an 88 percent cut for all games, and Epic has made quite a bit of noise about its belief that this is a fairer deal. ![]() Starting in late 2018, Steam offers a better 75 percent cut for games that bring in over $10 million, increasing it to 80 percent for games which have made over $50 million. Launchers like Origin are primarily built to serve one publisher's games, while Steam, GOG, and the Epic Games Store are built to support the whole industry.īoth Steam and GOG offer game publishers a 70 percent cut of on-platform sales. EA has Origin (opens in new tab), Ubisoft has Uplay (opens in new tab) (though it also sells on Steam and the Epic Store), Activision Blizzard has (opens in new tab), Bethesda has the Bethesda Launcher (opens in new tab), and Microsoft has the Windows Store (but is selling more games on Steam these days). Publisher-specific launchers: Several game publishers also have platforms that are, for the most part, the only places to buy their games on PC. ![]() Other major distributors: GOG (opens in new tab), which exclusively sells DRM-free games, and itch.io (opens in new tab), which is focused on indie games and is the only one of these which allows game publishers set their own revenue sharing percentage. Epic Games Store (opens in new tab): Started as a launcher for Epic's Fortnite, then became a full store that has been nipping at Steam's leadership position with exclusivity deals. ![]()
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